Privacy policy

This privacy policy sets out how Nature Positive Initiative uses and protects any data that you provide Nature Positive Initiative when you use this website

Nature Positive Initiative is committed to ensuring that your privacy is protected. Should we ask you to provide certain data by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Nature Positive Initiative may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 5 March 2024.

How we collect data from you

We may collect data about you from several different sources including our website, telephone and email enquiries, referrals, events, exhibitions and other legitimate business activities.

What data we collect

We may collect the following information:

  • Your name
  • Contact information including email address
  • We may collect other relevant data to carry out legitimate business activities e.g., internal records, quotes, orders etc.
  • We may collect any other details you provide through forms on our website.

How your data is used

We use the data that we collect from you to provide our services and products to you. We may also use your data for one or more of the following purposes:

  • To provide information to you that you request from us relating to our organisation.
  • To provide information to you relating to other information that may be of interest to you. Such additional information will only be provided where you have consented to receive it.
  • To inform you of any changes to our website or organisation.

How your data is shared

Where your consent has been provided in advance we may allow selected third parties to use your data to enable them to provide you with information regarding unrelated goods and services which we believe may interest you. Where such consent has been provided it can be withdrawn by you at any time.

We may add your data to third party systems such as CRM systems, email/SMS marketing packages. To find out details of what systems we may store your data on please contact us on [email protected].

How we use cookies and similar technologies

Cookies are small files that are placed on your computer when you visit websites. We may use cookies or other identifiers on our website, in our emails and other technologies. We use these technologies for legitimate business activities such as analytics to improve our website and advertising to promote our organisation.

Cookies do not collect any personal data and you cannot be identified by them. You can control cookies through your browser settings and other tools.

You can find out more about cookies used on our website by using the cookie consent manager menu.

How you can access or delete your data

You have the right to access any information we hold on you. To request access and deletion of your data we have collected simply email us on [email protected].

How you can opt out


To opt out of marketing emails we may send you, press the “unsubscribe” feature on the email. To opt out of any other communications you receive from us please email us on [email protected].

Internet Based Advertising

You may opt out of seeing interest-based ads from us on your desktop browser and/or mobile web browser by visiting the DAA at  or by visiting the Network Advertising Initiative (“NAI”).

You may opt out of seeing interest-based ads from us in Apps by downloading the DAA’s AppChoices application.

External links

Our website may include links to external websites. Where we provide a link to an external website our Privacy Policy does not apply to that website.

How to lodge a complaint

If you wish to lodge a complaint on how we have handled your personal data, please email us at [email protected] and your complaint will be investigated.
If you are not satisfied with our response or believe we are processing your personal data not in accordance with the law, you can contact the Information Commissioner’s Office.

Contact us

If you have any questions regarding our Privacy Policy please email us on [email protected].